A modern, bold and straightforward mid-scale hotel that complements Avid’s philosophy, “Refreshingly Easy” and their values of being “Fresh, Fair and Frank.”
The concept appeals to the everyday travelers’ needs for quality basics - smaller rooms designed for sound sleep, a healthy all round breakfast, and reliable friendly service. The sensory experience harmonizes a color palette that mixes bold reds and refreshing aquas with warm neutrals to create an energized and welcoming space. The guest enters into an inviting front desk, a grab-and-go market, and a variety of comfortable seating zones to work, socialize, relax and dine. While the guestrooms provide a calm and comfortable experience with intuitive surroundings such as the open closet, elevated furniture and wall hooks to minimize clutter and the smaller guestroom experience.
*as part of the Gensler project team
